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dc.contributor | Universitat de Barcelona |
---|---|
dc.contributor.author | Huertas García, Rubén |
dc.contributor.author | Consolación Segura, Carolina |
dc.contributor.author | Mas Machuca, Marta |
dc.date | 2016-11-04T13:17:35Z |
dc.date | 2016-11-04T13:17:35Z |
dc.date | 2016-04 |
dc.date | 2016-11-04T13:17:40Z |
dc.identifier.citation | 0263-5577 |
dc.identifier.citation | 655317 |
dc.identifier.uri | http://hdl.handle.net/2445/103306 |
dc.format | 17 p. |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | Emerald |
dc.relation | Versió postprint del document publicat a: https://doi.org/10.1108/IMDS-06-2015-0237 |
dc.relation | Industrial Management & Data Systems, 2016, vol. 116, num. 3, p. 466-482 |
dc.relation | https://doi.org/10.1108/IMDS-06-2015-0237 |
dc.rights | (c) Emerald, 2016 |
dc.rights | info:eu-repo/semantics/openAccess |
dc.subject | Construcció de marca (Màrqueting) |
dc.subject | Beneficis |
dc.subject | Sostenibilitat (Ciències de la informació) |
dc.subject | Branding (Marketing) |
dc.subject | Profit |
dc.subject | Sustainability (Information science) |
dc.title | How a sustainable message affects brand attributes? |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/acceptedVersion |
dc.description.abstract |