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Title: | The Role of Sustainability in Brand Equity Value in the Financial Sector |
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Author: | Ajour El Zein, Samer; Consolación Segura, Carolina; Huertas García, Rubén |
Other authors: | Universitat de Barcelona |
Abstract: | |
Subject(s): | -Desenvolupament sostenible -Ètica -Construcció de marca (Màrqueting) -Mercat financer -Governabilitat -Sustainable development -Ethics -Branding (Marketing) -Financial market -Governance |
Rights: | cc-by (c) Ajour El Zein, Samer et al., 2020
http://creativecommons.org/licenses/by/3.0/es |
Document type: | Article Article - Published version |
Published by: | MDPI |
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