Para acceder a los documentos con el texto completo, por favor, siga el siguiente enlace: http://hdl.handle.net/2445/126737
dc.contributor | Universitat de Barcelona |
---|---|
dc.contributor.author | Valenzuela-Fernández, Leslier |
dc.contributor.author | Nicolás Alarcón, Carolina |
dc.contributor.author | Gil Lafuente, Jaime |
dc.contributor.author | Merigó Lindahl, José M. |
dc.date | 2018-12-05T09:46:45Z |
dc.date | 2018-12-05T09:46:45Z |
dc.date | 2016-09-01 |
dc.date | 2018-12-05T09:46:46Z |
dc.identifier.citation | 1847-9790 |
dc.identifier.citation | 678732 |
dc.identifier.uri | http://hdl.handle.net/2445/126737 |
dc.format | 8 p. |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | SAGE Publications |
dc.relation | Reproducció del document publicat a: https://doi.org/10.1177/1847979016670526 |
dc.relation | International Journal of Engineering Business Management, 2016, vol. 8, p. 1-8 |
dc.relation | https://doi.org/10.1177/1847979016670526 |
dc.rights | cc-by (c) Valenzuela-Fernández, Leslier et al., 2016 |
dc.rights | info:eu-repo/semantics/openAccess |
dc.rights | http://creativecommons.org/licenses/by/3.0/es |
dc.subject | Lògica borrosa |
dc.subject | Fidelització dels clients |
dc.subject | Economia de mercat |
dc.subject | Inferència |
dc.subject | Fuzzy logic |
dc.subject | Customer loyalty programs |
dc.subject | Market economy |
dc.subject | Inference |
dc.title | Fuzzy indicators for customer retention |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/publishedVersion |
dc.description.abstract |