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Brand perception and the role of the point of sale in the experience of purchase: Case study 

Fondevila Gascón, Joan Francesc; Martín Guart, Ramon; Gutiérrez Aragón, Óscar, 1969-; Caro Tarrés, Mireia (Fecha de publicación: 2026-03-24)

Brand perception and its application in the point of sale are innovative study objects. Relationship between them and possible effects are a focus of monetization and performance in the Broadband Society context. The ...

Identification and evaluation of novel intergenic sites in the vaccinia virus genome for transgene insertion 

Bueno Merino, Carmen; Canizo, Ana del; Conesa, Miquel; Barcia, Maria; Sallent, Ignacio; Manils Pacheco, Joan; Forcales Fernàndez, Sonia-Vanina; Soler Prat, Concepció; Rojas, Juan José (Fecha de publicación: 2026-03-24)

Vaccinia virus (VACV) is widely used as a vaccine and oncolytic vector due to its safety profile and its capacity to accommodate exogenous DNA. However, its compact genome offers limited for transgene insertion without ...

Is Trichoderma ear rot on maize really a new dangerous plant disease? 

Trillas Gay, M. Isabel; Segarra Braunstein, Guillem; Avilés, Manuel, 1955- (Fecha de publicación: 2026-03-24)

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Modelling large mass removal in adsorption columns 

Myers, Timothy G.; Calvo Schwarzwälder, Marc; Font Martínez, Francesc; Valverde Salamanca, Abel (Fecha de publicación: 2025-04)

A novel mathematical model is developed to describe column adsorption when the contaminant constitutes a significant amount of the fluid. This requires tracking the variation of pressure and velocity, in addition to the ...

Evaluating PVT module performance across diverse european climates: a simulation study 

Saretti, Angelica; Vero, Giuseppe; Chouder, Aissa; Vergura, Silvano; Silvestre Bergés, Santiago (Fecha de publicación: 2025)

This study explores the potential for increased energy production by using four distinct cooling techniques applied to photovoltaic (PV) modules in photovoltaic-thermal (PVT) systems for buildings. The simulations, conducted ...