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Title: | Propuestas para el desarrollo de indicadores éticos difusos en marqueting |
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Author: | Nicolás Alarcón, Carolina; Gutiérrez Caques, Alexis; Gil Lafuente, Jaime |
Other authors: | Universitat de Barcelona |
Abstract: | |
Subject(s): | -Lògica borrosa -Màrqueting -Ètica empresarial -Fuzzy logic -Marketing -Business ethics |
Rights: | cc-by-nc-nd (c) Nicolás Alarcón, Carolina et al., 2014
http://creativecommons.org/licenses/by-nc-nd/3.0/es |
Document type: | Article Article - Published version |
Published by: | ASEPUMA |
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