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Title:
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The influence of hotels’ online reputation on the millennials’ booking behaviour
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Author:
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Hernández-Maskivker, Gilda; Andre, Rauch
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Other authors:
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Universitat Ramon Llull. Facultat de Turisme i Direcció Hotelera Sant Ignasi |
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Abstract:
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The following study analyses how millennial travellers book hotels online. Furthermore,
if millennials are more likely to consider online reputation than other quality signals in their
booking decisions and which personal factors have a significant relationship towards
willingness to pay more for a higher rated hotel. Online surveys from millennial travellers
were used to collect data. The study shows that the online reputation of hotels may influences
millennial travellers in their booking situations. Furthermore, when analysing millennials’
willingness to pay, variables such as prior experience and previous comparisons between
price & rating should be considered. These results may help hotel managers to understand
the importance of online reputation in regards to Millennials’ booking behaviour and which
factors influence on it. Moreover, provides hotel professionals with the status quo in
willingness to pay more for hotels’ better online rating. |
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Publication date:
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2017 |
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Subject (UDC):
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64 - Economia domèstica |
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Subject(s):
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Reputació en línia
Online reputation
Hotels -- Serveis de reserves
Hotels -- Reservation systems
Generació Y
Generation Y |
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Rights:
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© Ton Duc Thang University. Tots els drets reservats |
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Pages:
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8 p. |
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Document type:
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Conference Object |
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Published by:
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ICFE 2017, The 4th International Conference on Finance and Economics, Ho Chi Minh (Vietnam), 21st-22nd September
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