Integrating theories to predict clothing purchase on SNS

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Title:	Integrating theories to predict clothing purchase on SNS
Author:	Pujadas Hostench, Jordi; Palau i Saumell, Ramon; Forgas-Coll, Santiago; Matute Vallejo, Jorge
Other authors:	Universitat de Barcelona
Abstract:	This paper aims to design and test a conceptual model integrating UGT, SIC, and TPB theories to identify the drivers that lead users to develop intentions to purchase clothing products through SNS (...)
Subject(s):	-Comerç electrònic -Xarxes socials -Imatge corporal -Teoria de la predicció -Estadística -Roba de vestir -Electronic commerce -Social networks -Body image -Prediction theory -Statistics -Clothing and dress
Rights:	(c) Emerald, 2019
Document type:	Article Article - Accepted version
Published by:	Emerald
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