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Going with the consumer towards the social Web environment : a review of extant knowledge
Rodríguez-Ardura, Inma; Martínez-López, Francisco J.; Luna, Paula
Observatory of the New Economy. ONE
2014-05-15
Consumer behaviour
Social web
Web
Review
Comportament del consumidor
Web social
Web
Comportamiento del consumidor
Web social
Web
Consumers -- Attitudes
Consumidors -- Conducta
Consumidores -- Conducta
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