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Another look at 'being there' experiences in digital media: exploring connections of telepresence with mental imagery
Rodríguez-Ardura, Inma; Martínez-López, Francisco J.
Substantial multidisciplinary research has established foundational support for the consumer behaviour phenomenon that underlies the experience of telepresence within online social networks and other digital media products that provide hedonistic value. A review of major perspectives in this field provides justification of the important role mental imagery processes play in the phenomenon of telepresence. In line with this, we propose to extend existing approaches to mental imagery to reach the context of user experiences in digital media, and to theoretically connect telepresence with mental imagery. On this basis, and in conjunction with investigations bringing to light processes that intervene in the terrain of mental imagery, we present an integrative conceptual framework concerned with telepresence, and discuss the role of telepresence within a user¿s hedonistic usage of digital media products.
telepresence
imagery
Cognitive Elaboration Theory
Narrative Transportation Theory
Hedonistic Usage
presence
Digital Media
mental imagery
telepresencia
telepresència
imágenes
imatges
elaboración teoría cognitiva
elaboració teoria cognitiva
uso hedonista
ús hedonista
medios digitales
mitjans digitals
social networks
xarxes socials
redes sociales
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Conference lecture
Computers in Human Behavior
         

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