The role of androgynous gender stereotypes in entrepreneurship

Abstract

Numerous studies have addressed the phenomenon of entrepreneurship from a gender perspective. In many of them, the gender perspective consists of analyzing the differences shown in the behavior of entrepreneurs based on their biological sex. This approach has several limitations in interpreting the phenomenon and, moreover, developing supportive policies. This paper addresses entrepreneurship from the perspective of the role orientation associated with gender. Based on a questionnaire to 780 students of business administration, the article follows the BSRI methodology to perform analysis. The results of the study confirm the persistence of gender stereotypes and their effect on the entrepreneurial phenomenon. Male stereotypes persist associated with entrepreneurs. But androgynous stereotypes also emerge. The emergence of this kind of stereotype may imply a change in attitude towards entrepreneurship. Finally, this research examines the influence of gender-role orientation of individuals in their entrepreneurial intention, deriving theoretical and practical implications for promoting female entrepreneurship.