Universitat de Barcelona
2025-10-20T10:16:04Z
2025-10-20T10:16:04Z
2025-08
Podeu consultar la versió en castellà: https://hdl.handle.net/2445/223742
This chapter explores the role of Google News and Google Discover as key platforms for enhancing the visibility of digital media. Through a practical approach, it analyzes their functionalities, implications, and differences, providing specific recommendations for journalists and editors aiming to optimize content on these services. Google News functions as a news aggregator focused on recency and credibility, while Google Discover offers personalized content recommendations based on user behaviour. Best practice guidelines are proposed for both platforms, aiming to improve digital presence and face algorithmic challenges without compromising journalistic quality.
Capítol o part de llibre
Versió publicada
Anglès
Periodisme electrònic; Mitjans de comunicació digitals; Electronic news gathering; Digital media
Profesionales de la Información
Reproducció del document publicat a: https://doi.org/10.3145/cuvicom.02.eng
Capítol del llibre: Guallar, J., Vállez, M., Ventura-Cisquella, A. (Coords), Digital communication. Trends and good practices, Ediciones Profesionales de la Información, 2025, [ISBN: 9788412575767], pp.15-24
https://doi.org/10.3145/cuvicom.02.eng
https://hdl.handle.net/2445/223742
cc by-nc-sa (c) Cuvicom - Ediciones Profesionales de la Información, 2025
http://creativecommons.org/licenses/by-nc-sa/3.0/es/
