dc.contributor.author
Alifragkis, Stavros
dc.identifier
Alifragkis, Stavros. Branding the "White City": touristic films and the portrayal of modern Athens in the 1950s and 1960s. A: Conference of the International Forum on Urbanism. "6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener". Barcelona: IFoU, 2012, p. 1-10.
dc.identifier
978-84-8157-620-7
dc.identifier
https://hdl.handle.net/2099/12558
dc.description.abstract
"White City", Christian’s documentary commissioned by the Greek National Tourism Organisation, emphasises the bright sun and the bright marble so as to rebrand the Greek capital as a modern tourist utopia. The cinematic portrayal of modern Athens in touristic films offers a rich cultural database for drawing conclusions about film-induced tourism and city branding policies for the metropolis of the future. Investigating the processes involved in reinventing identities for historical cities, via the moving image, for the tourist, lies at the very heart of this paper’s aims. This analysis proposes a toolkit for tracing transformations that have to do with the shifting mentality of the times: moving from culture to recreation. Architecture portrayed in touristic films provides a familiar backdrop for the international audience and propagandises national continuity. Christian’s film is used advisedly as it proposes a critical reconsideration of policy-making for the branding of historic cities and mature destinations.
dc.description.abstract
Peer Reviewed
dc.format
application/pdf
dc.publisher
International Forum on Urbanism
dc.publisher
Escola Técnica Superior d'Arquitectura de Barcelona
dc.relation
International Forum on Urbanism. Conference (6a: 2012: Barcelona)
dc.rights
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights
Attribution-NonCommercial-NoDerivs 3.0 Spain
dc.subject
Àrees temàtiques de la UPC::Urbanisme::Aspectes socials
dc.subject
Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subject
Tourist trade and city planning -- Greece -- Athens
dc.subject
Tourism -- Marketing -- Greece -- Athens
dc.subject
Film-induced tourism
dc.subject
Creative geography
dc.subject
Turism i urbanisme -- Grècia -- Atenes
dc.subject
Turisme -- Màrqueting -- Grècia -- Atenes
dc.title
Branding the "White City": touristic films and the portrayal of modern Athens in the 1950s and 1960s
dc.type
Conference report
