Universitat de Barcelona
Els materials de recerca de la Universitat de Barcelona (UB) a RECERCAT s'obtenen de les col·leccions de Recerca del Dipòsit Digital de la UB.
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Política d’accés obert a la UB
Publicacions en accés obert derivades de l'activitat investigadora del professorat de la Universitat de Barcelona.
Brand perception and its application in the point of sale are innovative study objects. Relationship between them and possible effects are a focus of monetization and performance in the Broadband Society context. The ...
This paper investigates the impact of financial technology (FinTech) on bank performance through a comprehensive bibliometric analysis of publications from the Web of Science Core Collection Database published between 2015 ...
Companies must share their brand values to employees. When employees clearly understand brand positioning and values, they are more likely to be emotionally engaged. Internal branding leads to a better fulfillment of the ...
Background/Objectives: Table tennis is commonly perceived as a recreational or competitive sport; however, growing evidence highlights its potential as a multidimensional tool for health promotion. This study investigates ...
The ethical implications of personalization in digital marketing are significantly greater when companies adapt their marketing actions to individual consumer preferences. While this approach helps to reduce oversaturation ...
This study expands on the scope of firms' social responsibility and analyzes the relationship between Environmental Social Governance (ESG) and a commonly neglected aspect of Corporate Social Responsibility (CSR), which ...
This study examines the relationship between Environmental, Social, and Governance (ESG) scores and labor costs per employee (LCE) in firms operating under different legal traditions, specifically comparing civil law ...
Abstract: There is growing concern about low attendance among university students. In response, the Dean's Office of the Faculty of Economics and Business at the University of Barcelona (UB) designed a data collection ...
Corner stores, or neighborhood stores, are small retail spaces prevalent in urban and underserved areas, where they play a critical role in providing convenient access to food, beverages, and other necessities. This ...
The purpose of this research is to analyse the intellectual capital gauges most often utilized by entrepreneurs in the management of new ventures and to relate the use of these gauges to business performance. On the basis ...
Purpose - The study aims to investigate the application of Industry 4.0 technologies in the commissioning of industrial plants, particularly in the oil and gas sector and propose a technological approach to guide the ...
Purpose – This study aims to demonstrate the causal effect that content disseminated by influencers has on the formation of collective memories that underlie digital environments. Design/methodology/approach – This work ...
Environmental challenges demand urgent and strategic responses from firms. Eco-product innovation (EPI) is a key approach to reducing environmental impact while preserving competitiveness. This research analyses the ...
This study advances the understanding of Lean Six Sigma 4.0 (LSS4.0) as a strategic framework for enhancing energy performance in industrial operations. A scoping review identified 29 barriers and 30 drivers, which were ...
This study aims to explore the archetypes of female leadership in sport by analyzing the values that Spanish society attributes to elite female athletes. Moving beyond athletic success as a universal trait, the research ...
Purpose The aim of this study is to identify the factors that drive customers' actual purchase behaviour in a specific quick-service restaurant. To this end, a conceptual model is proposed that integrates constructs from ...
In response to the growing complexity of consumer choices, there has been a noticeable shift towards experiential marketing in travel destinations. This study focuses on Catalonia, Spain, and Veneto, Italy, examining how ...
This study examines the transformation of ordinary foreign multinational subsidiaries into springboard subsidiaries. Using a case study approach, the research examines three Spanish subsidiaries of European multinationals ...
This work studies the feasibility of applying quantum kernel methods to a real consumer classification task in the NISQ regime. We present a hybrid pipeline that combines a quantum-kernel Support Vector Machine (Q-SVM) ...
Even though Hospitality and Psychology are closely related fields, the in-depth exploration of their shared relationship remains limited. This research explores the correlation between employee personality traits and their ...
