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The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?

To access the full text documents, please follow this link: http://hdl.handle.net/10609/1425

Author

Rodríguez Ardura, Inma

Martínez, F. José

Meseguer Artola, Antoni

Other authors

Universitat Oberta de Catalunya. The New Economy Observatory (ONE)

Publication date

2010-02-16T11:58:32Z

2010-02-16T11:58:32Z

2008



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Abstract

Abstract.

Abstract.

Abstract.

Document Type

Object of conference

Language

English

Subjects and keywords

Internet marketing; Electronic commerce; Consumers; Màrqueting per internet; Comerç electrònic; Consumidors; Marketing por internet; Comercio electrónico; Consumidores

Recommended citation

RODRÍGUEZ, I.; MARTÍNEZ, F.J.; MESEGUER, A. (2008). "The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.

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Rights

https://creativecommons.org/licenses/by-nc-nd/2.5/es/

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Conferències [39]