dc.contributor
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
dc.contributor.author
Rodríguez Ardura, Inma
dc.contributor.author
Martínez, F. José
dc.contributor.author
Meseguer Artola, Antoni
dc.date
2010-02-16T11:58:32Z
dc.date
2010-02-16T11:58:32Z
dc.identifier.citation
RODRÍGUEZ, I.; MARTÍNEZ, F.J.; MESEGUER, A. (2008). "The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.
dc.identifier.uri
http://hdl.handle.net/10609/1425
dc.description.abstract
Abstract.
dc.description.abstract
Abstract.
dc.description.abstract
Abstract.
dc.format
application/pdf
dc.rights
https://creativecommons.org/licenses/by-nc-nd/2.5/es/
dc.subject
Internet marketing
dc.subject
Electronic commerce
dc.subject
Màrqueting per internet
dc.subject
Comerç electrònic
dc.subject
Marketing por internet
dc.subject
Comercio electrónico
dc.title
The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
dc.type
info:eu-repo/semantics/conferenceObject
