On Web user tracking: how third-party http requests track users' browsing patterns for personalised advertising

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Title:	On Web user tracking: how third-party http requests track users' browsing patterns for personalised advertising
Author:	Puglisi, Silvia; Rebollo Monedero, David; Forné Muñoz, Jorge
Other authors:	Universitat Politècnica de Catalunya. Departament d'Enginyeria Telemàtica; Universitat Politècnica de Catalunya. ISG - Grup de Seguretat de la Informació
Abstract:	On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and tastes to suggest a range of products to buy. It follows that, while surfing the Web users leave traces regarding their identity in the form of activity patterns and unstructured data. We analyse how advertising networks build user footprints and how the suggested advertising reacts to changes in the user behaviour.
Subject(s):	-Àrees temàtiques de la UPC::Enginyeria de la telecomunicació::Telemàtica i xarxes d'ordinadors::Internet -Internet -advertising -consumer behaviour -user interfaces -Web sites -Web user tracking -third-party http requests track users browsing patterns -personalised advertising -private data -business model -Web sites -unstructured data -advertising networks -user footprints -user behaviour -Publicitat per Internet
Rights:	http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Document type:	Article - Submitted version Conference Object
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