Circular economy is a concept even more exploited by governments and companies to share green principles. However, its real adoption at industrial level remains limited to either small-scaled pilot plants or appositely constituted startups. The main aim of the FENIX project is the development of new business models and industrial strategies for three novel supply chains to enable value-added product-services. Through a set of success stories coming from the application of circular economy principles in different industrial sectors, FENIX wants to demonstrate in practice the real benefits coming from its adoption. In addition, Key Enabling Technologi es (KETs) will be integrated within the selected processes to impr ove the efficient recovery of secondary resources