A series of low density, highly porous clay/poly(vinyl alcohol) composite aerogels, incorporating ammonium alginate, were fabricated via a convenient and eco-friendly freeze drying method. It is significant to understand rheological properties of precursor gels because they directly affect the form of aerogels and their processing behaviors. The introduction of ammonium alginate impacted the rheological properties of colloidal gels and improved the mechanical performance of the subject aerogels. The specific compositions and processing conditions applied to those colloidal gel systems brought about different aerogel morphologies, which in turn translated into the observed mechanical properties. The bridge between gel rheologies and aerogel structures are established in the present work