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dc.contributor | Universitat de Barcelona |
---|---|
dc.contributor.author | Huertas García, Rubén |
dc.contributor.author | Gázquez Abad, Juan Carlos |
dc.contributor.author | Martínez López, Francisco J., 1975- |
dc.contributor.author | Esteban Millat, Irene |
dc.date | 2018-02-13T09:59:04Z |
dc.date | 2018-02-13T09:59:04Z |
dc.date | 2013-03 |
dc.date | 2018-02-13T09:59:04Z |
dc.identifier.citation | 1470-7853 |
dc.identifier.citation | 604181 |
dc.identifier.uri | http://hdl.handle.net/2445/119782 |
dc.format | 22 p. |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | World Advertising Research Center (WARC) |
dc.relation | Versió preprint del document publicat a: https://doi.org/10.2501/IJMR-2013-023 |
dc.relation | International Journal of Market Research, 2013, vol. 55 , num. 2, p. 267-288 |
dc.relation | https://doi.org/10.2501/IJMR-2013-023 |
dc.rights | (c) The Market Research Society, 2013 |
dc.rights | info:eu-repo/semantics/openAccess |
dc.subject | Estudis de mercat |
dc.subject | Anàlisi factorial |
dc.subject | Anàlisi conjunt (Màrqueting) |
dc.subject | Market surveys |
dc.subject | Factor analysis |
dc.subject | Conjoint analysis (Marketing) |
dc.title | Using response surface methodology to optimize factors in conjoint experiments |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/submittedVersion |
dc.description.abstract |