dc.contributor.author
Sánchez Torres, Javier Alirio
dc.contributor.author
Palacio-López, Sandra-Milena
dc.contributor.author
Hernandez-Fernandez, Yuri
dc.contributor.author
Arroyo Cañada, Francisco Javier
dc.contributor.author
Argila Irurita, Ana María
dc.date.issued
2025-01-21T11:45:10Z
dc.date.issued
2025-01-21T11:45:10Z
dc.date.issued
2025-01-21T11:45:10Z
dc.identifier
https://hdl.handle.net/2445/217746
dc.description.abstract
In the digital era, the reservation and purchase of tourist services online have increased, with factors such as images playing a crucial role in consumers' decision-making when choosing a hotel on comparison sites like Booking.com. The aim of this study was to analyse the importance of appropriately using photographs, specifically of hotels, according to the tourist destination to be visited. This study employs a quasi-experimental design with four groups to investigate the impact of specific images on hotel selection according to the tourist destination (...)
dc.format
application/pdf
dc.publisher
Inderscience Publishers
dc.relation
Versió postprint del document publicat a: https://doi.org/https://doi.org/10.1504/IJECRM.2023.10061227
dc.relation
International Journal of Electronic Customer Relationship Management, 2024, vol. 14, num.2, p. 128-142
dc.relation
https://doi.org/https://doi.org/10.1504/IJECRM.2023.10061227
dc.rights
(c) Inderscience Publishers, 2024
dc.rights
info:eu-repo/semantics/openAccess
dc.source
Articles publicats en revistes (Empresa)
dc.subject
Comerç electrònic
dc.subject
Electronic commerce
dc.title
Visual Photography's Influences on Hotel Selection: An Analysis Using E-Booking as a Comparative Platform
dc.type
info:eu-repo/semantics/article
dc.type
info:eu-repo/semantics/acceptedVersion
