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The Link between Advanced Servitization, Global Distribution Channels and the Longitudinal Performance of Sales in International Markets

To access the full text documents, please follow this link: https://hdl.handle.net/2445/213646

Author

Shleha, Waleed

Vaillant,

Calleja-Blanco, Jonathan

Publication date

2024-06-26T09:50:31Z

2024-06-26T09:50:31Z

2023-12-04

2024-06-26T09:50:37Z



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Abstract

Purpose The research presented in this paper has been conducted to understand the impact of advanced-servitized-products on the longitudinal sales performance of manufacturing companies across international markets. The research strives to understand how the onsite presence leverages this impact.

Document Type

Article

Accepted version

Language

English

Subjects and keywords

Globalització (Economia); Comerç internacional; Mercat financer; Economia internacional; Distribució comercial; Globalization (Economics); International trade; Financial market; International economic relations; Physical distribution of goods

Publisher

Emerald Publishing

Related items

Versió postprint del document publicat a: https://doi.org/10.1108/IMR-10-2021-0320

International Marketing Review, 2023, vol. 40, num.4, p. 718-738

https://doi.org/10.1108/IMR-10-2021-0320

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Rights

(c) Emerald Publishing, 2023

This item appears in the following Collection(s)

Empresa [633]

ISGlobal - Institut de Salut Global de Barcelona [61237]