Developing halal consumer behavior and tourism studies: Recommendations for Indonesia and Spain

Abstract

In recent years, there have been several studies conducted on intentions of Muslim consumers to measure the right attitude in buying halal food so that business development of halal food products can be augmented (Wilson, 2014). Moreover, as revealed by Sandikçi (2011), acceptance of halal products is also increasingly widespread among non-Muslims. Furthermore, researchers on business and psychology have been busy in examining this phenomenon either in Muslim or non-Muslim countries. (...)