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The choice of banking firm: are the interest rate a significant criteria?
Garrido Torres, Antoni; Arqué Castells, Pere
The objective of the research is to know the factors that in Spain determine the choice of banking organization. The obtained results indicate that the dimension of the network of branches is the reason more valued. In spite of the increasing symmetry of the Spanish banking market, the preferences of the clients of the savings banks and those of the banks are not absolutely coincident, being the proximity - the main reason for election- much more valued by the former than by the latter. The existence of divergences in the preferences has also been detected according to the region and the typology of city of residence.
-Bancs
-Sucursals
-Espanya
-Banks
-Branches (Business enterprises)
-Spain
cc-by-nc-nd, (c) Garrido Torres, et al., 2006
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Documento de trabajo
Institut d’Economia de Barcelona
         

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Garrido Torres, Antoni; Arqué Castells, Pere; Xarxa de Referència en Economia Aplicada (XREAP)