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Brand perception and the role of the point of sale in the experience of purchase: Case study
Brand perception and its application in the point of sale are innovative study objects. Relationship between them and possible effects are a focus of monetization and performance in the Broadband Society context. The ...
The impact of FinTech on bank performance: A systematic literature review
This paper investigates the impact of financial technology (FinTech) on bank performance through a comprehensive bibliometric analysis of publications from the Web of Science Core Collection Database published between 2015 ...
Engage employees to engage customers: The role of the internal branding in fashion in retail
Companies must share their brand values to employees. When employees clearly understand brand positioning and values, they are more likely to be emotionally engaged. Internal branding leads to a better fulfillment of the ...
Table Tennis for Health: A Multidimensional Perspective on Its Physical, Emotional, and Social Advantages
Background/Objectives: Table tennis is commonly perceived as a recreational or competitive sport; however, growing evidence highlights its potential as a multidimensional tool for health promotion. This study investigates ...
Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and its Ethical Implications
The ethical implications of personalization in digital marketing are significantly greater when companies adapt their marketing actions to individual consumer preferences. While this approach helps to reduce oversaturation ...
Corporate Social Responsibility and Labor Tax Avoidance: Evidence from Spain
This study expands on the scope of firms' social responsibility and analyzes the relationship between Environmental Social Governance (ESG) and a commonly neglected aspect of Corporate Social Responsibility (CSR), which ...
Analysis of the Relationship between ESG and Labor Costs : The Moderating Effect of the Legal Tradition
This study examines the relationship between Environmental, Social, and Governance (ESG) scores and labor costs per employee (LCE) in firms operating under different legal traditions, specifically comparing civil law ...
Corner stores as community hubs: a systematic review of public health, economic impact, and social dynamics in urban areas
Corner stores, or neighborhood stores, are small retail spaces prevalent in urban and underserved areas, where they play a critical role in providing convenient access to food, beverages, and other necessities. This ...
Intellectual capital and new ventures: The entrepreneur's cognizance for company management
The purpose of this research is to analyse the intellectual capital gauges most often utilized by entrepreneurs in the management of new ventures and to relate the use of these gauges to business performance. On the basis ...
A technological roadmap for virtual commissioning application in industrial plants
Purpose - The study aims to investigate the application of Industry 4.0 technologies in the commissioning of industrial plants, particularly in the oil and gas sector and propose a technological approach to guide the ...
Sufficiency and necessity of influencers for digital collective memory: a study through combined IPMA
Purpose – This study aims to demonstrate the causal effect that content disseminated by influencers has on the formation of collective memories that underlie digital environments. Design/methodology/approach – This work ...
Internalization of Management Systems and Eco-Product Innovation: The More the Better?
Environmental challenges demand urgent and strategic responses from firms. Eco-product innovation (EPI) is a key approach to reducing environmental impact while preserving competitiveness. This research analyses the ...
Powering Efficiency: A Lean Six Sigma 4.0 Agenda and Roadmap for Sustainable Energy Enhancement
This study advances the understanding of Lean Six Sigma 4.0 (LSS4.0) as a strategic framework for enhancing energy performance in industrial operations. A scoping review identified 29 barriers and 30 drivers, which were ...
Female Leadership Archetypes in Sport: An Approach Based on the 2024 Ídolas Barometer
This study aims to explore the archetypes of female leadership in sport by analyzing the values that Spanish society attributes to elite female athletes. Moving beyond athletic success as a universal trait, the research ...
Explaining actual purchase behaviour in quick-service restaurants: an approach integrating the theory of reasoned action and customers' service perception
Purpose The aim of this study is to identify the factors that drive customers' actual purchase behaviour in a specific quick-service restaurant. To this end, a conceptual model is proposed that integrates constructs from ...
Pre-travel experiential tourism communication: A study of Catalonia and Veneto
In response to the growing complexity of consumer choices, there has been a noticeable shift towards experiential marketing in travel destinations. This study focuses on Catalonia, Spain, and Veneto, Italy, examining how ...
The Journey of Spanish subsidiaries as international springboards in Latin America
This study examines the transformation of ordinary foreign multinational subsidiaries into springboard subsidiaries. Using a case study approach, the research examines three Spanish subsidiaries of European multinationals ...
Quantum kernel methodsfor marketing analytics withconvergence theory and separationbounds
This work studies the feasibility of applying quantum kernel methods to a real consumer classification task in the NISQ regime. We present a hybrid pipeline that combines a quantum-kernel Support Vector Machine (Q-SVM) ...
La personalidad encuentra la satisfacción: Un Viaje hacia el impacto de los rasgos del personal hotelero en las experiencias de los huéspedes
Even though Hospitality and Psychology are closely related fields, the in-depth exploration of their shared relationship remains limited. This research explores the correlation between employee personality traits and their ...
Hybrid genetic algorithms in agent-based artificial market model for simulating fan tokens trading
In recent years cryptographic tokens have gained popularity as they can be used as a form of emerging alternative financing and as a means of building platforms. The token markets innovate quickly through technology and ...
