Analysis of User Behavior with a Multicamera HbbTV App in a Live Sports Event

Abstract

This paper describes the results of a large-scale live pilot test of an HbbTV multicamera application. In this pilot test, carried out during an association football match, the inter-actions of 6203 user devices with the application were logged. An exploratory statistical analysis was performed on the dataset, to better understand the behavior of the users on the application. The analysis yielded conclusions that can be useful to those seeking to build a successful multi-camera service, with insights on issues of suitability of program genres, multicamera content selection, audience segmentation, and the structure of data stream traffic.