Cap a un nou paradigma del sector publicitari

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Use this identifier to quote or link this document: http://hdl.handle.net/2072/354849

Title:	Cap a un nou paradigma del sector publicitari
Author:	Botey López, Jordi; Curto Gordo, Víctor; Morales Amorós, David
Other authors:	Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
Abstract:	In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short term and the ever-changing scenarios to which, up to now, agencies have not known how to respond, have led us to the loss of perceived value of the traditional advertising agency.
Publication date:	2018
Subject(s):	Publicitat
Rights:	© Facultat de Comunicació i Relacions Internacionals Blanquerna-URL. Tots els drets reservats.
Pages:	14 p.
Document type:	Article Article - Published version
Published by:	Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
Publish at:	Tripodos, núm. 18, 2006
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