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dc.contributor.author | Ruiz Collantes, Xavier |
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dc.contributor.author | Oliva Rota, Mercè |
dc.date | 2015 |
dc.identifier.citation | Ruiz Collantes FX, Oliva M. Narrativity approaches to branding. In: Rossolatos G, editor. Handbook of brand semiotics. Kassel: Kassel University Press; 2015, p. 89-150. DOI: 10.19211/KUP9783737600439 |
dc.identifier.citation | http://doi.org/10.19211/KUP9783737600439 |
dc.identifier.uri | http://hdl.handle.net/10230/32723 |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | Kassel University Press |
dc.relation | Rossolatos G, editor. Handbook of Brand Semiotics. Kassel: Kassel University Press; 2015, p. 89-150. DOI: 10.19211/KUP9783737600439 |
dc.rights | © 2015, kassel university press GmbH, Kassel |
dc.rights | info:eu-repo/semantics/openAccess |
dc.subject | Semiòtica |
dc.title | Narrativity approaches to branding |
dc.type | info:eu-repo/semantics/bookPart |
dc.type | info:eu-repo/semantics/acceptedVersion |
dc.description.abstract |