dc.contributor.author
Daradoumis Haralabus, Atanasi
dc.contributor.author
Faulin Fajardo, Francisco Javier
dc.contributor.author
Juan Pérez, Ángel Alejandro
dc.contributor.author
Martínez, F. José
dc.contributor.author
Rodríguez Ardura, Inma
dc.contributor.author
Xhafa, Fatos
dc.date
2010-02-16T11:58:38Z
dc.date
2010-02-16T11:58:38Z
dc.identifier.citation
DARADOUMIS, D.; FAULIN, J.; JUAN, Á.A.; MARTÍNEZ, F.J.; RODRÍGUEZ, I.; XHAFA, F.; (2008). "Expanding the Customer Relationship Management scope to the non-profit organizations: an analysis focused on the e-university domain". In: Proceedings of the IADIS International
Conference E-Commerce 2008, IADIS Multi Conference on Computer Science and
Information Systems Amsterdam, Netherlands, 25 - 27 July 2008, pp. 113-119. ISBN: 978-972-8924-66-9.
dc.identifier.citation
978-972-8924-66-9
dc.identifier.uri
http://hdl.handle.net/10609/1429
dc.description.abstract
Peer-reviewed
dc.description.abstract
In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
dc.relation
Computer Science and Networking Technologies
dc.rights
The original publication is available at <a href="http://www.iadis.net/dl/Search_list_open.asp?code=4617">http://www.iadis.net/dl/Search_list_open.asp?code=4617</a>
dc.subject
Customer services
dc.subject
Educational technology
dc.subject
Education, Higher -- Computer-assisted instruction
dc.subject
Universities and colleges -- Marketing
dc.subject
Web-based instruction
dc.subject
Serveis d'atenció al client
dc.subject
Tecnologia educativa
dc.subject
Internet en l'ensenyament universitari
dc.subject
Ensenyament virtual
dc.subject
Universitats -- Màrqueting
dc.subject
Servicios de atención al cliente
dc.subject
Tecnología educativa
dc.subject
Internet en la enseñanza universitaria
dc.subject
Enseñanza virtual
dc.subject
Universidades -- Marketing
dc.title
Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain
dc.type
info:eu-repo/semantics/conferenceObject
