Universitat Oberta de Catalunya
2010-02-16T11:58:38Z
2010-02-16T11:58:38Z
2008
Peer-reviewed
In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
Object of conference
English
Customer services; Educational technology; Education, Higher -- Computer-assisted instruction; Universities and colleges -- Marketing; Web-based instruction; Serveis d'atenció al client; Tecnologia educativa; Internet en l'ensenyament universitari; Ensenyament virtual; Universitats -- Màrqueting; Servicios de atención al cliente; Tecnología educativa; Internet en la enseñanza universitaria; Enseñanza virtual; Universidades -- Marketing
Computer Science and Networking Technologies
DARADOUMIS, D.; FAULIN, J.; JUAN, Á.A.; MARTÍNEZ, F.J.; RODRÍGUEZ, I.; XHAFA, F.; (2008). "Expanding the Customer Relationship Management scope to the non-profit organizations: an analysis focused on the e-university domain". In: Proceedings of the IADIS International Conference E-Commerce 2008, IADIS Multi Conference on Computer Science and Information Systems Amsterdam, Netherlands, 25 - 27 July 2008, pp. 113-119. ISBN: 978-972-8924-66-9.
978-972-8924-66-9
The original publication is available at http://www.iadis.net/dl/Search_list_open.asp?code=4617
Conferències [67]
