Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement

dc.contributor

Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna

dc.contributor.author

Krtolica-Lukic, Aleksandra

dc.contributor.author

Polo López, Marc

dc.contributor.author

Ramirez-Pages, Alba

dc.date.accessioned

2025-10-11T11:05:03Z

dc.date.issued

2024

dc.identifier.isbn

9789819715510

dc.identifier.uri

http://hdl.handle.net/20.500.14342/5590

dc.format.extent

16 p.

dc.language.iso

eng

dc.publisher

Springer Nature Singapore

dc.relation.ispartof

Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol 386

dc.rights

© Springer Nature. Tots els drets reservats

dc.subject

Màrqueting

dc.title

Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement

dc.type

info:eu-repo/semantics/bookPart

dc.description.version

info:eu-repo/semantics/publishedVersion

dc.embargo.terms

forever

dc.identifier.doi

https://doi.org/10.1007/978-981-97-1552-7_23

dc.date.embargoEnd

9999-01-01

dc.rights.accessLevel

info:eu-repo/semantics/embargoedAccess