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Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement

To access the full text documents, please follow this link: http://hdl.handle.net/20.500.14342/5590

Author

Krtolica-Lukic, Aleksandra

Polo López, Marc

Ramirez-Pages, Alba

Other authors

Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna

Publication date

2024



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Document Type

Chapter or part of a book

Document version

Published version

Language

English

Subjects and keywords

Màrqueting

Pages

16 p.

Publisher

Springer Nature Singapore

Published in

Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol 386

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Rights

© Springer Nature. Tots els drets reservats

This item appears in the following Collection(s)

Facultat de Comunicació i Relacions Internacionals Blanquerna [442]