TravelCLICK: going international

Abstract

The paper is a first approach to the evolution of an american company founded in 1988 as The Graycon Group, into the actual TravelCLICK, a worldwide tourism technology company. Entering the international arena in 1996 and the worldwide sales expansion in 1999 meant, for this company, an inflection in their organization. At this point of the process TravelCLICK is facing two big challenges: the managing of multiple cultures in a globalized business world and their strive to be a learning organization. TravelCLICK’s interest in the concepts and realities of the learning organization stems from it’s own belief that the capacity and willingness to learn will be in competitive terms, the most critical success factor in the twenty-first century. Information was gleaned by undertaking a series of in-depth, issuefocused exploratory interviews from a range of staff of the company. This document is a first approach to a comprehensive case study which is under development.