New insights into the determinants of willingness to pay for supporting professional sport teams

Publication date

2026-01-09T14:17:15Z

2026-01-09T14:17:15Z

2025

2026-01-09T14:17:15Z



Abstract

This paper examines the determinants of individuals' willingness to pay (WTP) to prevent the relegation of a professional football team. Drawing on an analytical framework provided by social capital and social identity theories, we hypothesize that social trust and civic pride are key predictors of WTP. The empirical analysis applies the contingent valuation method and a double-hurdle model. The results confirm the role of both social trust and civic pride in driving WTP and suggest that social trust is relevant for users (those attending at least one match in the stadium), while civic pride enhances WTP across users and non-users.


Ministerio de Ciencia e Innovación, Grant/Award Numbers: PID2023-147602OB-I00, PID2020-115018RB-C31

Document Type

Article


Published version

Language

English

Publisher

Wiley

Related items

Contemporary Economic Policy. 2025 Oct 24

info:eu-repo/grantAgreement/ES/3PE/PID2023-147602OB-I00

info:eu-repo/grantAgreement/ES/2PE/PID2020-115018RB-C31

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Rights

This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made. © 2025 The Author(s). Contemporary Economic Policy published by Wiley Periodicals LLC on behalf of Western Economic Association International.

http://creativecommons.org/licenses/by-nc-nd/4.0/

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