Abstract:
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The emergence of new technologies and their introduction in society and business during the last few years has made digital transformation a priority issue for organisations that want to be up to date and not be overtaken by competitors.However, while adopting digital transformation strategies, companies are not addressing some issues that could deliver benefits in a short term with little investment. Companiesare not taking full advantage of this relatively new digital tools for their simpler tasks. One of these digital toolsismodern business intelligence platforms.This research aims to answer, for large companies, the following three questions: how are modern BI platforms changing organisations? How are these organisations using modern BI platforms? And, what are the benefits of using them?The investigationtakes two different approaches in order to study this topic: a generic and a specific approach. On the one side, the generic approach consistsof several interviews with experts of this matter. The results of these semi-structured interviews are summarised in a set of key ideas. On the other side, the specific approach consists of the case studyof the implementation of the MicroStrategy BI platform for a client that wants to reduce the dedication time for the generation of several reports. This specific approach provides more tangible and real data.The results of the analysis of these two sources are compared and combined, as their findings complement each other, aiming to answer the same research questions.The revealed findings provide enough evidence to encouragethe academic community to conduct further work related to this topic |