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Instrumentos promocionales en el marketing público: una aplicación empírica
Cos Sánchez, Pilar; Cristóbal Fransi, Eduard; Codina Mejón, Jaume
1999
Mercats -- Anàlis -- Mollerusa
Màrqueting
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(c) Escuela Superior de Gestión Comercial y Marketing, ESIC, 1999
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Escuela Superior de Gestión Comercial y Marketing, ESIC
         

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