5G networks will offer advanced functionalities and features such as high throughput, low latency, security and reliability by leveraging technologi-cal advances like network virtualization, edge computing and network slic-ing. The latter will facilitate the entrance of new players in the value chain. Moreover, they will offer a means for network operators to change their business models in order to address revenue losses. The concept of a neutral host supported by the H2020 5GCity project seems to be a strong candidate for future business models helping network operators thrive in the new telecom era.