Title:
|
Digital news consumption and copyright intervention: evidence from Spain before and after the 2015 'Link tax'
|
Author:
|
Majó Vázquez, Sílvia; Cardenal Izquierdo, Ana Sofía; González-Bailón, Sandra
|
Other authors:
|
University of Oxford; University of Pennsylvania; Universitat Oberta de Catalunya (UOC) |
Abstract:
|
We analyze patterns of digital news consumption before and after a 'link tax' was introduced in Spain. This new legislation imposed a copyright fee for showing snippets of content created by newspapers and resulted in the shutdown of Google News Spain. The Spanish copyright law is a precedent to the Copyright Directive currently submitted to the European Parliament, which is planning to impose a similar 'link tax'. We offer empirical evidence that can help evaluate the impact of that sort of intervention. We analyze data tracking news consumption behavior to assess changes in audience reach and audience fragmentation. We show that the law has no discernible impact on reach, but we identify an increase in the fragmentation of news consumption. |
Subject(s):
|
-online news -media audience -fragmentation -social media -regulation -audience -networks -noticias en línea -audiencia de medios -fragmentación -medios de comunicación social -regulación -audiencia -redes -notícies en línia -públic audiovisual -fragmentació -mitjans de comunicació social -regulació -públic -xarxes -Broadcasting -Comunicació audiovisual -Comunicación audiovisual |
Rights:
|
(c) Author/s & (c) Journal
|
Document type:
|
Article Article - Published version |
Published by:
|
Journal of Computer-Mediated Communication
|
Share:
|
|