Versió castellana de l'article: Pueyo-Ros, Josep; Ribas, Anna; Fraguell, Rosa M. Patrones de distribución espacial del turismo de sol y playa en municipios no litorales: diseño metodológico y aplicación en la marca turística Costa Brava (Cataluña, España). Boletín de la Asociación de Geográfos Españoles, 2017, núm. 75, p. 631-634

The objective of this article was to understand the spatial distribution of sun-and-beach tourism in non-coastal municipalities. The study, which is based on the perception of accommodation managers, shows that Euclidean distance provides the best explanation for the spatial distribution of littoral tourism. We can develop a new profile of sun-and-beach tourists who search for peaceful inland lodgings in natural and rural areas. We also suspect that greening plays a role in sun-and-beach tourism, where guests search for accommodations that are close to both the sea and protected natural areas. We also showed disengagement between brand image and demand behavior