Universitat Oberta de Catalunya
Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2010-02-16T11:58:31Z
2010-02-16T11:58:31Z
2008
In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
Object of conference
English
Customer services; Educational technology; Education, Higher -- Computer-assisted instruction; Web-based instruction; Universities and colleges -- Marketing; Serveis d'atenció al client; Tecnologia educativa; Internet en l'ensenyament universitari; Ensenyament virtual; Universitats -- Màrqueting; Servicios de atención al cliente; Tecnología educativa; Internet en la enseñanza universitaria; Enseñanza virtual; Universidades -- Marketing
Daradoumis, D.; Faulin, J.; Juan, Á.A.; Martínez, F.J.; Rodríguez, I.; Xhafa, F.; (2008). "Broadening the CRM domain of application to higher educational (e-learning) environments". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.
https://creativecommons.org/licenses/by-nc-nd/2.5/es/
Conferències [39]
