The Internationalization of Pangea Academy

Abstract

In the context of the global COVID-19 pandemic, the international environment has drastically changed, producing a rapid technological leap, and effecting core issues like is education. This last was forced to respond to the urgent transition from face-to-face to online learning. It is at this point where, in the spotlight of many online learning, Pangea Academy is born.

Hence, the aim of this paper is to elaborate a potential business plan for the internationalization of Pangea Academy, an online academy that I created in April 2020, given the urgency to prepare Catalan students for its pre-university exams online. By successfully covering the gap of Spain’s educational system, I came to realise that Pangea could definitely internationalize.

Through the use of strategic analytical and marketing tools, the company's internationalization plan will be designed, where a new potential European market will be chosen. However, some areas of work like the elaboration of a financial plan will remain open for the future.