|
Title:
|
Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production
|
|
Author:
|
Scolari, Carlos Alberto
|
|
Other authors:
|
Universitat de Vic. Facultat d'Empresa i Comunicació; Universitat de Vic. Grup de Recerca en Interaccions Digitals |
|
Notes:
|
Many concepts have been developed to describe the convergence of media, languages,
and formats in contemporary media systems. This article is a theoretical reflection on
“transmedia storytelling” from a perspective that integrates semiotics and narratology in
the context of media studies. After dealing with the conceptual chaos around transmedia
storytelling, the article analyzes how these new multimodal narrative structures create
different implicit consumers and construct a narrative world. The analysis includes a
description of the multimedia textual structure created around the Fox television series
24. Finally, the article analyzes transmedia storytelling from the perspective of a
semiotics of branding. |
|
Subject(s):
|
-Comunicació
-Mitjans de comunicació de massa |
|
Rights:
|
Aquest document està subjecte a aquesta llicència Creative Commons
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
|
|
Document type:
|
Article
info:eu-repo/publishedVersion |
|
Published by:
|
University of Southern California
|
|
Share:
|
|
