dc.contributor.author
Cristóbal Fransi, Eduard
dc.contributor.author
Marimon Viadiu, Frederic
dc.contributor.author
Darias, Natalia
dc.contributor.author
Montegut Salla, Yolanda
dc.date.accessioned
2024-06-18T12:42:44Z
dc.date.available
2024-06-18T12:42:44Z
dc.identifier
http://hdl.handle.net/10256/8695
dc.identifier.uri
http://hdl.handle.net/10256/8695
dc.description.abstract
This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied and positioned according to their attitudes. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given
dc.format
application/pdf
dc.publisher
Canadian Center of Science and Education
dc.relation
info:eu-repo/semantics/altIdentifier/issn/1918-719X
dc.relation
info:eu-repo/semantics/altIdentifier/eissn/1918-7203
dc.rights
Attribution 3.0 Spain
dc.rights
http://creativecommons.org/licenses/by/3.0/es/
dc.rights
info:eu-repo/semantics/openAccess
dc.source
International Journal of Marketing Studies, 2011, vol. 3, núm. 2, p. 16-31
dc.source
Articles publicats (D-OGEDP)
dc.subject
Comerç electrònic -- Espanya
dc.subject
Electronic commerce -- Spain
dc.subject
Consumidors -- Espanya
dc.subject
Consumers -- Spain
dc.subject
Màrqueting per Internet -- Espanya
dc.subject
Internet marketing -- Spain
dc.title
Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
dc.type
info:eu-repo/semantics/article
dc.type
info:eu-repo/semantics/publishedVersion
