Bye bye pink tax: The Gillette case study

Abstract

Master's Degree in Accounting and Financial Management-Specialisation in International Finance and Accounting (UPF Barcelona School of Management). Curs 2019-2020

Mentor: Llorenç Bagur

The main purpose of this project is to take a closer look at the performance of the company Procter & Gamble and specifically the pink tax influence on one of their most recognised brands, Gillette. Our purpose will be to investigate, by analysing Gillette’s financial statements from the fiscal years 2018 and 2019, if the company would be capable of increasing their value without the use of the pink tax. We will do so by developing an analysis method through which we will elaborate different hypothesis that will help us learn the effects of costs and price changes on Gillette’s financial statements. This would allow other companies to put this methodology into practice by adapting the system to their particular circumstances. This will be critical for the development of this dissertation and our ambition to prove our target: abolishing the pink tax is good for business.