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dc.contributor | Universitat Pompeu Fabra. Departament d'Economia i Empresa |
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dc.contributor.author | Torres, Anna |
dc.contributor.author | Bijmolt, Tammo H. A. |
dc.contributor.author | Tribó, Josep A. |
dc.contributor.author | Verhoef, Peter |
dc.date | 2010-02-01 |
dc.identifier.citation | https://econ-papers.upf.edu/ca/paper.php?id=1209 |
dc.identifier.citation | International Journal of Research in Marketing (special issue on Global Brand Management), Vol. 29(1), March 2012, pp. 13-24 |
dc.identifier.uri | http://hdl.handle.net/10230/6076 |
dc.format | application/pdf |
dc.language.iso | eng |
dc.relation | Economics and Business Working Papers Series; 1209 |
dc.rights | L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons |
dc.rights | info:eu-repo/semantics/openAccess |
dc.rights | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
dc.subject | global brands |
dc.subject | brand equity |
dc.subject | corporate social responsibility |
dc.subject | stakeholders. |
dc.subject | Management and Organization Studies |
dc.subject | Statistics, Econometrics and Quantitative Methods |
dc.title | Generating global brand equity through corporate social responsibility to key stakeholders |
dc.type | info:eu-repo/semantics/workingPaper |
dc.description.abstract |