To access the full text documents, please follow this link: http://hdl.handle.net/10230/1099
| Title: | The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration |
|---|---|
| Author: | Giarratana, Marco S.; Torres, Anna |
| Other authors: | Universitat Pompeu Fabra. Departament d'Economia i Empresa |
| Subject(s): | -Management and Organization Studies -Statistics, Econometrics and Quantitative Methods -trademark duration -creativity -uncertainty avoidance cultural index |
| Rights: | L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
| Document type: | Working Paper |
| Share: |
|
Related documents
Other documents of the same author
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; Verhoef, Peter
López-Sintas, Jordi; Torres, Anna; Zerva, Konstantina
Greenacre, Michael; Torres, Anna
Greenacre, Michael; Torres, Anna
Torres, Anna; Tribó, Josep A.