The economic and financial global crises have accelerated the search for alternative business models. The aim of this article is to describe the main characteristics of smart companies capable of overcoming the shortcomings of the current economic system. After conducting a theoretical review of the main studies related to this area, we conclude that there is a need for smart companies championed by leaders who promote the use of information technologies and communication as means of improving citizens’ quality of life. There is a need for corporate policies and values that fit with a sustainable social, economic and environmental corporate culture. Smart companies may be a useful alternative in overcoming the shortcomings of the current economic model that has triggered profound economic and financial crises. Society requires companies and customers to act in the free market in a fair, ethical, caring and responsible manner, as economic growth must be made compatible with the distribution of wealth