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dc.contributor.author | Scolari, Carlos Alberto, 1963- |
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dc.date | 2009 |
dc.identifier.citation | Scolari CA. Transmedia storytelling: implicit consumers, narrative worlds, and branding in contemporary media production. Int J Commun. 2009; 3: 586-606. |
dc.identifier.citation | 1932-8036 |
dc.identifier.uri | http://hdl.handle.net/10230/25480 |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | University of Southern California, Annenberg School for Communication & Journalism |
dc.relation | International Journal of Communication. 2009; 3: 586-606. |
dc.rights | https://creativecommons.org/licenses/by-nc-nd/2.5/ |
dc.rights | info:eu-repo/semantics/openAccess |
dc.rights | © 2009 (Carlos Alberto Scolari). Licensed under the Creative Commons Attribution Noncommercial No Derivatives (by-nc-nd). Available at http://ijoc.org. |
dc.title | Transmedia storytelling: implicit consumers, narrative worlds, and branding in contemporary media production |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/publishedVersion |
dc.description.abstract |