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Transmedia storytelling: implicit consumers, narrative worlds, and branding in contemporary media production
Scolari, Carlos Alberto, 1963-
https://creativecommons.org/licenses/by-nc-nd/2.5/
© 2009 (Carlos Alberto Scolari). Licensed under the Creative Commons Attribution Noncommercial No Derivatives (by-nc-nd). Available at http://ijoc.org.
Artículo
info:eu-repo/semantics/publishedVersion
University of Southern California, Annenberg School for Communication & Journalism
         

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