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dc.contributor.author | Scolari, Carlos Alberto, 1963- |
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dc.date | 2008 |
dc.identifier.citation | Scolari CA. Online brands: branding, possible worlds, and interactive grammars. Semiotica. 2008; 169(1-4):169-188. DOI 10.1515/SEM.2008.030 |
dc.identifier.citation | 1613-3692 |
dc.identifier.citation | http://dx.doi.org/10.1515/SEM.2008.030 |
dc.identifier.uri | http://hdl.handle.net/10230/25462 |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | De Gruyter |
dc.relation | Semiotica. 2008; 169(1-4): 169-188. |
dc.rights | info:eu-repo/semantics/openAccess |
dc.rights | © De Gruyter Published version available at http://www.degruyter.com/view/j/semi.2008.2008.issue-169/sem.2008.030/sem.2008.030.xml?format=INT |
dc.subject | Branding |
dc.subject | eBranding |
dc.subject | Possible worlds |
dc.subject | Interactive narrative |
dc.subject | Semiotics |
dc.subject | Internet |
dc.title | Online brands: branding, possible worlds, and interactive grammars |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/publishedVersion |
dc.description.abstract |