Las series de televisión ofrecen estereotipos con los que los telespectadores, especialmente los jóvenes, pueden identificarse, y que les permiten construir y/o modificar su identidad en función de los modelos recibidos. Este estudio reflexiona sobre la capacidad de los jóvenes telespectadores de descodificar las estrategias discursivas de la ficción seriada y ser partícipes en la aceptación y construcción de estereotipos amorosos. La reflexión surge de la elaboración y el análisis de varios focus groups con jóvenes universitarios con la intenciónde comprender el grado de alfabetización mediática y la capacidad de pensar críticamente sobre los estereotipos amorosos.

Television series convey stereotyped representations of love relationships which viewers can identify with. Adolescents in particular may view these portrayals as models according to which they may choose to construct and/or change their own identity. This study reflects on the ability of young viewers to decode the discursive strategies of TV series and to be involved in the construction and acceptance of stereotyped love relationships. Our conclusions are founded on the analyses of several focus groups conducted with young university students. These focus groups were especially designed to understand their level of media literacy and their ability to think critically about stereotyped love relationships.